Following a presentation to NRM South, Gray Matters Adertising was selected to build a marketing campaign to create local brand awarness. After much discussion, it was agreed that television accompanied with press material, was the ideal media for the campaign. Money was saved by using talent supplied by NRM South. 3 x 30 second television advertisments were produced along with 3 press ads giving the campaign longevity. The successful campaign ran in Southern Tasmania for a period of 6 weeks.