https://graymatters.com.au/archive/ Ideas, evidence and practical advice from Gray Matters Advertising. en-AU https://graymatters.com.au/ai-search-is-changing-how-customers-find-businesses-will-they-find-yours/ https://graymatters.com.au/ai-search-is-changing-how-customers-find-businesses-will-they-find-yours/ Fri, 25 Sep 2026 14:00:00 GMT Sarah Fitzpatrick Marketing Customers are increasingly asking AI platforms to compare businesses and recommend providers. If ChatGPT, Gemini, Claude, Perplexity or Grok cannot understand who you are, traditional search visibility may no longer be enough. https://graymatters.com.au/going-global-without-guesswork-a-smarter-approach-to-international-market-entry/ https://graymatters.com.au/going-global-without-guesswork-a-smarter-approach-to-international-market-entry/ Wed, 23 Sep 2026 14:00:00 GMT Sarah Fitzpatrick Marketing International expansion can unlock larger markets and significant growth. It can also become expensive quickly. Why the critical work belongs before the media investment, not after it. https://graymatters.com.au/the-right-media-mix-why-better-advertising-starts-with-better-decisions/ https://graymatters.com.au/the-right-media-mix-why-better-advertising-starts-with-better-decisions/ Mon, 21 Sep 2026 14:00:00 GMT Sarah Fitzpatrick Advertising Businesses do not need more channels. They need better decisions about the channels they use. Why the strongest campaigns are built before a single advertisement runs. https://graymatters.com.au/why-operational-delivery-is-becoming-the-new-competitive-advantage/ https://graymatters.com.au/why-operational-delivery-is-becoming-the-new-competitive-advantage/ Thu, 21 May 2026 14:30:00 GMT Sarah Fitzpatrick News The recently released Tasmanian State Budget confirms what many organisations are already experiencing: operating conditions are tightening. https://graymatters.com.au/a-path-to-inclusivity-embracing-diversity-in-tasmania-s-real-estate-market/ https://graymatters.com.au/a-path-to-inclusivity-embracing-diversity-in-tasmania-s-real-estate-market/ Wed, 01 May 2024 13:00:00 GMT Sarah Fitzpatrick Advertising In the ever-evolving landscape of real estate, marketing is not just about selling homes; it's about representing the rich tapestry of communities we serve. As the demographic and cultural makeup of our population continues to diversify, Tasmania’s real estate industry must recognise the importance of embracing diversity in their marketing strategies. In doing so, they not only cater to the evolving needs of the market but also become agents of positive change within their communities. https://graymatters.com.au/unlocking-business-potential-the-power-of-qr-codes-in-advertising-and-marketing/ https://graymatters.com.au/unlocking-business-potential-the-power-of-qr-codes-in-advertising-and-marketing/ Tue, 27 Feb 2024 13:00:00 GMT Sarah Fitzpatrick Marketing In the dynamic landscape of modern business, staying ahead of the curve is crucial for success. The one tool that we here at GMA encourage all business to adopt in any marketing campaign is the Quick Response (QR) code. It’s a proven game changer, says Managing Director Sarah Fitzpatrick https://graymatters.com.au/reaching-new-horizons-unlocking-cald-markets-with-gray-matters/ https://graymatters.com.au/reaching-new-horizons-unlocking-cald-markets-with-gray-matters/ Mon, 26 Feb 2024 13:00:00 GMT Sarah Fitzpatrick Advertising In a bold move towards inclusivity, Gray Matters Advertising (GMA) has joined forces with some of Australia's leading ethnic media specialists, ushering in a new era of marketing that transcends language and culture. https://graymatters.com.au/maximising-your-digital-advertising/ https://graymatters.com.au/maximising-your-digital-advertising/ Mon, 09 Jan 2023 13:00:00 GMT Sarah Fitzpatrick Advertising Digital advertising can be a powerful tool for driving traffic, leads, and sales for your business. But with so many options and constantly changing algorithms, it can be challenging to know how to get the most out of your advertising spend. In this blog post, we'll provide some tips and strategies for maximising the return on investment of your digital advertising campaigns in 2023. https://graymatters.com.au/the-future-of-digital-advertising-predictions-for-2023/ https://graymatters.com.au/the-future-of-digital-advertising-predictions-for-2023/ Mon, 02 Jan 2023 13:00:00 GMT Jake Seychell Marketing Digital advertising has come a long way in the past decade, and it's only set to continue evolving in the coming years. In this blog post, we'll make some predictions about what we think will be popular in the world of digital advertising in 2023. https://graymatters.com.au/2022-a-perfect-storm-for-recruitment/ https://graymatters.com.au/2022-a-perfect-storm-for-recruitment/ Wed, 12 Jan 2022 13:00:00 GMT Sarah Fitzpatrick Advertising Are you planning to hire or to recruit staff in 2022? Either way, there’s a few things you need to know.