WHO WE ARE
WELCOME to Gray Matters Advertising (GMA) - an innovative and intelligent company specialising in advertising, marketing, branding and design.
GMA has a reputation for quality, service and a can-do attitude with experience in delivering smart solutions for government, retail, tourism, hospitality, and corporates across the country.
Our aim is to deliver world class communications that support the work of business; improve people’s lives; and enable the effective operation of our economy - taking into account climatic, cultural and social variances.
As one of Tasmania’s largest media buyers, we can obtain prime media positions and secure late placements all with the cheapest media rates; and our accurate and consistent reporting mechanisms enable clients to accurately monitor advertising spends for budgeting purposes.
GMA employs proven professionals and performers as well as contracting services out to some of Australia’s most talented advertising and creative specialists as the need arises.
Located in Tasmania, our team provide creative services; high-volume, press, electronic and digital advertising; and print and promotional work for some of Australia’s biggest media clients.
With a reputation for quality, service and innovation, GMA is a preferred supplier of the Tasmanian Government and currently holds contracts as the government’s Master Ordering Agency for Print Media and the Print Media Services for Vacancy Notices, Tenders and Public Notices.
We also believe giving back to the community is good business, whether it’s giving a new SME a helping hand or supporting causes close to our heart, such as Surf Life Saving Australia, White Ribbon or the Heart Foundation.
A member of the advertising and marketing industry for over 30 years, Steve has an impressive record of results in sales, marketing and client service strategies. He has successfully managed large office environments and built relationships with a variety of clients ranging from small businesses to multi-nationals.
One of Steve’s main attributes is his ability to understand client needs to deliver results and services that are unchallenged in the industry. As Founder, Steve plays a “hands-on” role, servicing clients including Co-Op Toyota and a number of Tasmanian Government departments.
EXCELLENCE / CREATIVITY / VALUE / SOLUTIONS / TECHNOLOGY / INNOVATION / RESULTS
Search Engine Optimisation
Superior media buying and placement in local, national and international publications
Design and layout
Strategic account and media planning
Search Engine Marketing
Logo design and branding
Finished file preparation
Search Engine Optimisation
We believe that effective advertising teams creativity and enthusiasm with the right marketing, positioning and account direction between client and agency. Good account direction comes from experience in a wide range of markets, products, services and clients. As you can see we handle a broad spectrum of local and national accounts in diverse markets – recruitment, procedural, creative and campaign advertising.
In 2018, GMA appointed journalist Sarah Fitzpatrick as Executive Director. Sarah has more than 30 years’ editorial, advertising and marketing experience garnered both internationally and across Australia and will oversee our government service team and maintain our excellent client relations.
Sarah has worked across print and electronic media in London before returning to Australia to work in television and radio. She has also worked as a senior media advisor for the Australian Government. Most recently, she was Head of News at the Mercury Newspaper and is currently studying digital marketing through Columbia University in New York.
With strong people and communication skills and standout business acumen, Sarah is valued for her expertise interpreting corporation vision and strategy.
She is highly creative with extensive experience in recruitment and change
Katey has been employed in the advertising industry for 18 years. Katey has been an integral part of Gray Matters Advertising for over 10 years, initially as typesetter and graphic design support. She has recently assumed the head role of Account Coordinator, responsible for the Tasmanian Government newspaper and online advertising.
This position requires absolute accuracy, textbook proof-reading abilities and an extensive knowledge of all media and advertising mediums in local, national and overseas markets. This puts the media requirements of numerous Departments within Government in very good hands. In addition to this, Katey’s competencies, initiatives and experience are drawn on across many other Graymatters client creative concepts.
With over 20 years of professional design experience, Conrad has worked with a range of clients locally, nationally and internationally.
He brings with him a wealth of knowledge both in print and digital design, with an emphasis on logo design, typography, branding and website design. He prides himself on his ability to communicate with clients, identifying their strengths and working with them to reach successful outcomes.
Senior Graphic Designer
Having worked in the field for over 20 years, Helen has extensive knowledge in all areas of the advertising industry and specialises in media buying and accounts. Her media buying prowess, combined with her extensive experience ensures clients not only get the best possible rates and deals available, but also prime position.
Helen has been planning,
negotiating and purchasing media for the Tasmanian Government since 2002. With over 30 years experience in the accounting arena, Helen is also a fundamental part of our financial team and manages all media and client invoices.
plus a dedicated group of creative specialists for those larger projects
LIKE TO MAKE CONTACT?
We can't wait to hear from you
Suite 12, Level 3, 33 Salamanca Place
Hobart, Tasmania 7000
+61 3 6224 8777