Privacy Policy
Last updated: June 2026
1. Introduction
1.1 Gray Matters Advertising ("we", "us", "our") is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1.2 This Privacy Policy explains how we collect, use, disclose, and safeguard personal information obtained through our website located at graymatters.com.au ("Website"). By using the Website, you consent to the practices described in this policy.
2. Information We Collect
2.1 Contact form information: When you submit an enquiry through the Website's contact forms, we collect your name, email address, phone number, and the content of your message.
2.2 Newsletter subscription: If you subscribe to our newsletter, we collect your email address.
2.3 Usage data: We collect anonymous, aggregated data about how visitors interact with the Website through Google Analytics. This data does not personally identify you and includes information such as pages visited, time spent on the site, and referring URLs.
3. How We Use Your Information
3.1 We use the personal information we collect for the following purposes:
- To respond to your enquiries and provide requested services.
- To send our newsletter if you have subscribed.
- To improve our Website and services using anonymised analytics data.
- To comply with our legal obligations or to exercise our legal rights.
3.2 We will not use your personal information for purposes other than those described above without first obtaining your consent, unless required or authorised by law.
4. Disclosure of Your Information
4.1 We do not sell, rent, or trade your personal information to third parties.
4.2 We may disclose your personal information to:
- Our trusted service providers who assist us in operating the Website (such as hosting and form submission providers), on the condition they keep your information confidential.
- Google, in relation to anonymised analytics data processed through Google Analytics.
- Law enforcement or regulatory bodies where required by law or to protect the rights, property, or safety of Gray Matters Advertising, our clients, or others.
5. Cookies and Tracking Technologies
5.1 The Website uses cookies and similar technologies to improve your browsing experience and to collect anonymous usage data via Google Analytics. Cookies are small data files stored on your device.
5.2 You may disable cookies through your browser settings; however, doing so may affect the functionality of some parts of the Website.
5.3 For more information on how Google collects and processes data, please refer to Google's Privacy & Terms at policies.google.com/privacy .
6. Data Retention
6.1 Personal information submitted through contact forms is retained for 30 days from the date of submission, after which it is securely deleted.
6.2 Newsletter subscriber email addresses are retained until you unsubscribe. You may unsubscribe at any time by clicking the unsubscribe link in any newsletter email.
7. Security
7.1 We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and from unauthorised access, modification, or disclosure.
7.2 While we strive to protect your personal information, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.
8. Access and Correction
8.1 You have the right to request access to the personal information we hold about you and to request that we correct inaccurate, out-of-date, incomplete, irrelevant, or misleading information.
8.2 To make such a request, please contact us using the details in section 10 below. We will respond to your request within a reasonable timeframe.
9. Complaints
9.1 If you believe we have breached your privacy, please contact us in the first instance. We will endeavour to resolve your complaint promptly.
9.2 If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au .
10. Contact Us
10.1 For any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please contact us at:
Gray Matters Advertising
Suite 12, Level 3, 33 Salamanca Place, Hobart TAS 7000
Phone: (03) 6224 8777
Email: studio@graymatters.com.au
11. Changes to This Policy
11.1 We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.
11.2 Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy. This Privacy Policy should be read in conjunction with our Terms and Conditions .